Apple will launch a cheaper Apple TV model in the second half of this year, analyst Ming-Chi Kuo predicted Friday. It’ll be part of the company’s attempt to improve the cost structure of, Kuo noted in a tweet.
“I think that Apple’s aggressive strategy of integrating hardware, content, and service amid the recession will help close the gap with its competitors,” the analyst wrote.
Currently, you can get a 32GBfor $179 (or $199 for the 64GB one).
“If your main priority is getting access to streaming apps on a TV, I can’t recommend dropping $179… for an Apple TV 4K. Roku’s $40 Express 4K Plus and Google’s $50 Chromecast with Google are just as capable in terms of streaming,” CNET’s Eli Blumenthal said of the device.
Thestill costs $149, and lacks 4K support.
Apple didn’t immediately respond to a request for comment.