- Jack Symonds started launching his sneaker-related companies in 2018.
- The 18-year-old is the founder and co-owner of Adept Bots, a software service that helps users nab sneakers online for retail prices. He also founded a sneaker cook group called Excluded and Overtook Enterprise, a social media and marketing agency that works with over 50 clients in the sneaker world.
- Symonds earned money via a paper route to be able to buy his first pair of sneakers.
- “It just goes to show, if you put your mind to something, you can achieve it,” Symonds said. “You don’t have to have rich parents to become successful.”
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Jack Symonds touches practically every sector of the sneaker world, from botting to marketing.
The 18-year-founded and co-runs three successful sneaker-related companies that have brought in thousands of dollars in sales since they were founded in staggered stages starting in 2018, according to business records that were viewed by Business Insider.
Working in the sneaker industry has brought Symonds in contact with many other like-minded self-starters, from bot makers to high-level resellers.
“Everyone’s a hustler,” Symonds said. “Everyone really wants to see each other do well and we all try to support each other. We all try to help each other.”
In 2018, Symonds founded his first company, Adept Bots, a software service that helps users nab sneakers online for retail prices. This year, he started a cook group for resellers called Excluded, which currently has over 300 members who pay for access to exclusive information and tools for winning on hyped sneaker drops.
Symonds latest venture is Overtook Enterprise, a marketing agency that works with clients to increase their visibility and followings on social media. According to Symonds, Overtook has helped more 50 clients in the sneaker world.
Symonds is based in England and his companies include members and clients from all over the world
Since launching Adept to the public in 2018, sales of the bot have brought in close to £1 million (GBP), or over $1.3 million before expenses, according to screenshots of the company’s PayPal account, which were viewed by Business Insider. Symonds sells access to Adapt directly for £100 ($134), and buyers pay £60 ($100) every six months to retain access. Adept has sold over 8,000 keys, or copies, of the product, and currently has about 3,600 active keys.
Excluded and Overtook have together brought in the equivalent of more than $280,000 in under a year. Each member of Excluded pays a monthly fee of £36 or about $48 for access to exclusive information and tools for winning on hyped sneaker drops.
All records Business Insider viewed were listed in GBP.
From paperboy to business owner
Symonds remembers the day he decided to become an entrepreneur. The then 13-year-old and his younger sister had asked his mother, a single parent, to take them out one day for a quick bite to eat.
“We wanted to get KFC and my mum couldn’t afford a meal for me and my sister,” Symonds recalled. He related how his mother began to cry on the restaurant table and told Symonds and his sister details of her financial struggles as a single mom working to support her family as a hairdresser.
“It really broke my heart,” he said.
The next day, Symonds started a paper route delivering newspapers to earn some extra cash. Meanwhile, he researched other ways to make more money and discovered the world of sneaker resale.
Using the money he saved from his paper route, Symonds purchased his first sneakers — a pair of Yeezys — for close to £160. He sold them two weeks later for £1,500, which gave him the capital he needed to invest in other high-heat items, like Supreme.
Getting deeper in sneakers
Eventually, Symonds decided to try his hand at using a bot to secure items online. He enlisted the help of a family friend to create Adept, a software program that would allow users to secure and expedite checkout for products online. The program was originally made for nabbing Supreme products. The bot is currently being expanded to include other sites as well, such as Foot Locker and Finish Line.
After much trial and error, Symonds launched the bot to the public in 2018.
Like other bots, Adept is sold in limited quantities and often resells for more on the secondary market. Copies of Adept have sold for up to four times its original price, according to botbroker.io a popular site for buying bots at resale.
“It was really exciting to see a dream and a vision comes to life,” Symonds said of the launch of Adept. “I was really proud and really happy with myself.”
Today, Adept has three shareholders, including Symonds and the original developer of the bot. Symonds also has a team of three developers, 11 bot support staff members, and one administrator who helps manage the support team.
Symonds has staff members who work for him on Excluded and Overtook as well.
While Symonds is currently studying business in college and he plans to continue to run his businesses while in school. More than a powerful way to make a living, his experience as a sneaker entrepreneur has taught him the value of perseverance and determination. To him, that is something no one can put a price on.
“It just goes to show, if you put your mind to something, you can achieve it,” he said. “You don’t need to have a lot of money to start. You don’t have to have rich parents to become successful. If you find something you’re interested in and you really want it to work, you can make it work.”